By the year 2025 we will be an organization of city hotels, with expansion in other areas and markets, such as recreational, rural or beach tourism. We will have various lines of products that meet the different needs of the corporate and leisure tourism market.
In 1994, the company “Estilo Ejecutivo Suites” was created, as a commercial establishment, owned by a family.
Named under our founder “María Adelaida Escobar”, as a personal company. At the end of year 1994 the company started operating the building Vicenza, located in El Poblado, Medellín.
This year the company started operating the building “Torreón de las Vegas”
Located in Las Vegas avenue, also in El Poblado, Medellín. By this time, the company managed around 40 suites focused principally on corporative guests.
With the Colombian New Law 300 or General Turism Law, the company became an anonymous society “Estilo Ejecutivo Suites S.A.”
This company will operate all future hotels following all the new law requirements . In 1996, we started operating the Apartment hotel “Status Suites – Alcázar de Oviedo”, with 36 apartments located in the prestigious area close to Oviedo Shopping Mall in El Poblado, Medellin.
For this year, the new hotel “Leblón Suites” makes its debut
located in the “Milla de Oro” of El Poblado, Medellín with 40 suites and better infrastructure for events and catering.
This year the company decided to try operating a hotel outside Medellin. Apartment hotel “Alcázar del Peñón” located in Cali. The hotel was very succesful, but due to problems with local regulations and different future investments, we decided to close it in 2000.
The company starts operating the Hotel “Portal del Rodeo”
with 50 apartments in El Rodeo Neighborhood and close to the local airport Enrique Olaya Herrera in Medellín. The building was constructed 2 years before and was operated by our competitors Hotel Poblado Plaza in Medellin
Due to governmental incentives for hospitality industry, the company created a new company ““Novelty Suites S.A”
This new company will operate new lodging projects and its services. The share holders are the same as “Estilo Ejecutivo Suites S.A.”. This year we opened a high category Hotel “Novelty Suites”, with 76 suites located in Oviedo area of El Poblado, Medellín.
This year the company opened the new hotel “Affinity”
con 50 apartamentos ubicados en el sector de Oviedo de El Poblado, Medellín y conexo al Hotel Novelty Suites.
In 2018 the company decided to diversify its portfolio with boutique hotels in rural and turistic areas in Colombia.
The new project Hoteles Memorables de Colombia, started its operation with Casa Passiflora Hotel Boutique, located un Jardín Antioquia, as a complement to the EE Hoteles chain (Estilo Ejecutivo Suites S.A and Novelty Suites S.A).
With Hoteles Memorables de Colombia we want to offer charming and unforgettable hotels, that include all the architectural features, culture and customs of the city where they belong. Combined with excellent services, comfortable rooms and modern technology, offering our guests to discover Colombia by enjoying the best of both worlds (traditional and modern).
In March 2021 we opened Casa Bixa Boutique Hotel , located in Santa Fe de Antioquia, one of the Heritage Towns of Colombia.
Considered the “Mother City” for being the place where Paisa culture was born, Santa Fe de Antioquia was the Capital of Antioquia until 1826.
Casa Bixa is the second hotel of our company Hoteles Memorables de Colombia. Inspired by the Bixa Orellana Flower, from the Achiote tree, an essential fruit used in Colombian gastronomy. Its cultivation is very traditional in the region, since it grows in warm climates and low altitude.
Just as this tree blooms, refreshes with its shade on hot afternoons and whose fruit gives flavor, color and benefits, in our House we want to be an Oasis to relax, unwind and enjoy in this beautiful and historic heritage town.
In February 2022, Casa Jacaranda Hotel Boutique was born, located in the Private Town of Cauca Viejo, Jericó, Antioquia.
A Town inspired by the colonization of Antioquia and full of magic and beautiful landscapes.
Casa Jacaranda is the third Hotel of our company Memorable Hotels of Colombia. Inspired by the Jacaranda Caucana tree, native to South America, it is grown in tropical and subtropical countries, especially in humid or coastal areas, temperate climates and requires direct sunlight. Cauca Viejo, due to its climate and location on the banks of the Cauca River, perfectly describes the ideal place for this beautiful tree with striking violet flowers.
We chose the name CASA JACARANDA because we want to offer a place to be happy, where you can relax and rest, while enjoying the beauty of nature and the pleasant climate of Cauca Viejo, Jericó, with all the modern comforts of a boutique hotel.